Have you ever considered that great landscaping can also be great marketing? It stands to reason when you consider the importance of the overall appearance and functionality of outdoor spaces for businesses in the Troy and Sterling Heights, MI, areas. One key aspect of great landscape design for a business is hardscaping, an industry term landscaping companies use when referring to the use of concrete and stone to create structures like patios, sidewalks, walkways, and retaining walls. Here is how such landscape features can be transformative for a commercial property.
The Specialties of Landscaping Companies
Landscaping companies that specialize in hardscaping can help businesses create more attractive and inviting outdoor spaces that help you gain and keep customers, tenants, employees, or guests. Remember, your outdoor appearance is their entry point to your business and brand.
For example, consider the benefits especially for businesses in the hospitality industry like restaurants and hotels, which use landscape features and the expertise of their landscaping companies to establish inviting outdoor dining and seating areas. Have you ever tried to get seated outside at your favorite restaurant on a perfect summer evening? It’s not easy, right? There’s something magical about outdoor spaces done well, and there’s often a multiplier effect that increases their perceived value over time.
More Functional Outdoor Space
Landscaping companies can also help businesses by increasing the usable space on their property, allowing them to offer more services or products outdoors. A commercial building may have unused outdoor space that’s just sitting there waiting for an upgrade. Why not give it a makeover, so that instead of idle space, you’ve got a beautiful patio that employees can use for lunch breaks or use as an outside work space?
Beautiful and Inviting Commercial Landscapes
In addition to functional benefits, landscaping companies can also add visual appeal to a business property. Well-designed and constructed hardscaping features can help to make an overall commercial property more interesting to potential tenants, for instance.
There are also numerous intangibles that landscaping companies bring to commercial projects—intangibles that are essential to creating an optimal outside appearance. Those intangibles include cultivating partnerships with clients, delivering a final product on time and on budget, having the people skills to engage with boards and company decision-makers, as well as a deep understanding of the importance of logistics, so that there are systems in place designed to save both money and time.
At a time when more people are returning to work on site and in person, the outside appearance of commercial properties is perhaps more important than ever, and the role of landscaping companies in helping optimize that appearance could be more valuable than ever.
Take some time to reflect on how your property is being presented to all of your stakeholders on a daily basis. If you have tenants, consider how your property can add value to their employees or customers functionally and aesthetically. Is your building as accessible as it could be? Is it inviting for those walking by as well as those driving by?
